Where were you living, at the time, that it was a packed house?
Mother only found out about it, because she saw the ad in the local paper for movies opening that weekend, and decided it might be fun to check out. ... There was absolutely no advertising for it, other than that.
That said, we two of us went back to see it again (bringing a family friend with us, this time), and that second time, there were people standing in line for tickets already in Buckaroo Banzai cosplay (Which is one reason we were sure it was destined to reach Rocky Horror Picture Show status).
This is a really good analysis of the literary structure of the film, and where it fits in the overall Superhero movie genre, that the YouTube channel "Brows Held High" posted last year: Why Buckaroo Banzai is today’s most important Superhero, wherein he points out that it is ultimately an Art Film.
And someone else replied to the thread I posted on Tumblr that the studio only backed the film to be a tax write-off, and that's why they half-assed the promotion (According to Peter Weller, in a 2011 panel discussion of the film, 20th Century Fox went through a management change in the middle of filming).
And in the back of my mind, considering the political subtext of this film, I'm wondering if the studio were already starting its swerve into being a propaganda mill for Right-wing politics, and that's why they kind of buried it.
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Mother only found out about it, because she saw the ad in the local paper for movies opening that weekend, and decided it might be fun to check out. ... There was absolutely no advertising for it, other than that.
That said, we two of us went back to see it again (bringing a family friend with us, this time), and that second time, there were people standing in line for tickets already in Buckaroo Banzai cosplay (Which is one reason we were sure it was destined to reach Rocky Horror Picture Show status).
This is a really good analysis of the literary structure of the film, and where it fits in the overall Superhero movie genre, that the YouTube channel "Brows Held High" posted last year: Why Buckaroo Banzai is today’s most important Superhero, wherein he points out that it is ultimately an Art Film.
And someone else replied to the thread I posted on Tumblr that the studio only backed the film to be a tax write-off, and that's why they half-assed the promotion (According to Peter Weller, in a 2011 panel discussion of the film, 20th Century Fox went through a management change in the middle of filming).
And in the back of my mind, considering the political subtext of this film, I'm wondering if the studio were already starting its swerve into being a propaganda mill for Right-wing politics, and that's why they kind of buried it.