Jul. 2nd, 2007

capri0mni: A black Skull & Crossbones with the Online Disability Pride Flag as a background (TV)
Subtitled: "Yet more evidence that they are all crazy below the Mason-Dixon Line"

Sorry, I know I'm breaking my own pro-fun troll rule, here, making a post criticizing something without saying anything positive ...

But...

These things are ubiquitous where I am, now, and every time I see one, I am filled with awe at the sheer badness, and I just want to let people know what I have to put up, around here.

(well, I don't have to. I could always just turn off the T.V. completely, except that there is so much other stuff on the Teev that is just so shiny and good).

What am I talking about?

Hardee's T.V. Commercials

(the same people who made that hamburger ad campaign with Paris Hilton washing a car, wearing hardly a stitch of clothing, and eating a 1,400 calorie hamburger at the same time).

They're obviously narrow casting to men only. In the Alternate Universe in which these commercials are set, women either do not exist at all, or they exist only as toys for men.

and yet...

The men in these commercials are universally shown to be ugly, ungracious, and utterly stupid and incompetant.

I don't get it.

How can insulting your core sole target audience entice members of that audience to come in and grace your establishment?

Hardees's restaurants are everywhere, down here... I'd say they were at least as common as McDonalds (The company headquarters is in North Carolina, which is right near here).

And apparently, the commercials work, because they've been advertising with this formula for over ten years, now.

If I could have my f'list in my Great Room to watch TV with you guys, I'd probably turn these commercials into a drinking game of some sort, or we could mini MST3K them...

Since I can't have you in my Great Room for real, I'll post a link to the website here, where Hardee's is actually showing off the damn things.

I appologize... but misery does love company...

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capri0mni: A black Skull & Crossbones with the Online Disability Pride Flag as a background (Default)
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