I love this Doritos(R) advert!
Mar. 11th, 2012 01:16 pm( Transcript )
I love this ad because A) the Grandmother is shown as cool and strong, regardless of the wheelchair, and B) the wheelchair is shown for what it actually is: an effective tool for getting access to what you want.
Unfortunately, it did not get enough fan votes to actually get aired during the Superbowl -- the one that did win centered around mocking the concept of identity disorder, and laughing when the person got hurt. But considering the self-selecting group of people who did the voting, maybe that's not surprising.
Still, this one is being shown now, and it's out there in the cultural cloud.
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Also, in playing and pausing this ad for the transcript write-up, I noticed a continuity error: in the opening shot, the Grandmother has one of those folding portable tea-trays with a tea-cup and doily on it, that's missing for the rest of the spot. I suppose it was there in the first place to push all the "hopeless old lady" buttons in people's minds, even though they had to get rid of it for all the action shots to follow.
hmf.